How to increase page speed in WordPress is one of the most asked questions by site owners in 2025—and for a good reason. With Google’s Core Web Vitals becoming a major ranking factor, your site’s loading time isn’t just a technical metric anymore—it directly impacts your traffic, conversions, and even revenue.
Think about it: if your website takes more than 3 seconds to load, nearly half your visitors will bounce. That’s a huge missed opportunity—whether you’re running a blog, an eCommerce store, or a business website. A slow site sends all the wrong signals to Google and your users. It affects your SEO rankings, hurts your user experience, and makes your brand look less trustworthy.
The good news? You can fix it. In this guide, we’ll walk you through exactly how to increase page speed in WordPress using proven techniques. We’ll also show you how we achieved a 92/100 mobile score and 97/100 desktop score for our own site—Sanish Software Solutions—and how you can do the same.
Let’s dive in.
Why Page Speed Matters for SEO, UX & Conversions
Page speed is more than a technical nicety—it’s now a critical success factor.
🚀 1. SEO Rankings
Google has confirmed that site speed affects your position in search results, especially on mobile. When your pages load slowly, search engines may crawl fewer pages, and your rankings can suffer. Core Web Vitals, which include metrics like Largest Contentful Paint (LCP) and First Input Delay (FID), are now front and center in the algorithm.
👨💻 2. User Experience (UX)
Nobody likes waiting. A slow website creates friction—users get frustrated, and they leave. Even a 1-second delay in page load time can reduce user satisfaction by 16%. Fast-loading pages create smoother navigation and a more professional brand impression.
💰 3. Conversion Rates
The biggest hit from a slow site? Lost sales. Studies show that faster websites convert better. For example, Amazon found that every 100ms of delay costs them 1% in sales. Whether you’re selling products or services, site speed directly affects your bottom line.
If you want to rank higher, retain more visitors, and convert better, optimizing speed isn’t optional—it’s essential. And that’s exactly what we’ll help you do in the sections ahead.
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Case Study: How We Achieved 92/100 (Mobile) and 98/100 (Desktop) at Sanish Software Solutions
When we set out to optimize the Sanish Software Solutions website, our goal was clear—deliver lightning-fast performance without sacrificing design or functionality. Speed had become a critical focus for us, especially with mobile traffic on the rise and Google’s algorithm giving priority to performance metrics.
Our optimization started with one of our core pages:
👉 WordPress Development Company in Chennai.
This page had great content but was underperforming with load times and poor mobile responsiveness.
🛠️ Tools & Plugins We Used:
- WP Rocket – for advanced caching, minification, and delaying JavaScript execution
- LiteSpeed Cache (server-side) – leveraged on our Hostinger Business server
- ShortPixel – to convert all images to WebP and compress them by over 70%
- Asset CleanUp Pro – to unload unnecessary CSS/JS scripts on non-critical pages
- Cloudflare CDN – for faster global delivery and security
🧩 Challenges We Fixed:
- Render-blocking JavaScript was delaying visual load on mobile. We used script defer and delay tactics to resolve this.
- Heavy image files were slowing down above-the-fold content. We used lazy loading and WebP to trim page weight.
- Unnecessary Elementor widgets and global styles were optimized and removed from pages where they weren’t needed.
📈 The Results:
After applying these changes, we re-ran the site through Google PageSpeed Insights:
After Optimization (Mobile)
After Optimization (Desktop)
This transformation is a strong example of how to increase page speed in WordPress with targeted, strategic improvements. Best of all, these changes didn’t just improve numbers—they boosted actual engagement and reduced bounce rate by 30% on mobile.
Top 10 Proven Techniques to Increase Page Speed in WordPress
When it comes to performance, small changes can lead to massive improvements. Whether you’re a beginner or a developer, applying these techniques will help you increase page speed in WordPress quickly and efficiently.
Let’s dive into the top strategies that worked for us at Sanish Software Solutions.
1. Choose a Lightweight WordPress Theme
What it is: A theme built for speed and minimal bloat.
Why it helps: Heavy multipurpose themes load unnecessary scripts, slowing your site.
How to implement: Use speed-optimized themes like Astra, GeneratePress, or Blocksy. They follow modern coding standards and reduce initial page weight.
2. Use a Fast Hosting Provider
What it is: Your hosting determines how fast server responses are.
Why it helps: Shared or overloaded hosting often delays TTFB (Time to First Byte).
How to implement: Choose hosts optimized for WordPress like Hostinger with LiteSpeed, Cloudways, or Rocket.net. They include server-level caching and faster PHP execution.
3. Implement Caching with WP Rocket or LiteSpeed Cache
What it is: Caching saves static versions of your pages to load them faster.
Why it helps: Reduces repeated PHP processing and database hits.
How to implement:
- WP Rocket (paid, beginner-friendly): One-click setup, file optimization, cache preloading
- LiteSpeed Cache (free with LiteSpeed server): Includes advanced caching, QUIC.cloud CDN, and image optimization
4. Optimize Images with WebP Format
What it is: WebP is a modern image format that provides better compression.
Why it helps: Smaller image sizes mean faster loading without losing quality.
How to implement: Use tools like ShortPixel, Imagify, or EWWW Image Optimizer to convert existing images and enable auto WebP delivery.
5. Use Lazy Loading for Images and Iframes
What it is: Lazy loading delays image/iframe load until users scroll to them.
Why it helps: It reduces initial page load time by loading only visible content.
How to implement:
- Enable lazy loading in WP Rocket or LiteSpeed Cache
- Alternatively, use a3 Lazy Load or native WordPress lazy load (enabled by default in modern versions)
6. Minify CSS, JavaScript & HTML
What it is: Removes unnecessary spaces, comments, and characters from code.
Why it helps: Smaller file sizes = faster download and rendering.
How to implement:
- Use WP Rocket, Autoptimize, or LiteSpeed Cache
- Enable CSS/JS minification and combine where possible
- For advanced control, try Perfmatters
7. Remove Unused Plugins & Scripts
What it is: Extra plugins often load scripts/CSS even on pages that don’t need them.
Why it helps: Fewer scripts mean faster load and fewer HTTP requests.
How to implement:
- Audit your plugin list and remove anything not actively used
- Use Asset CleanUp or Perfmatters to disable plugin scripts per page/post
8. Use a CDN like Cloudflare or BunnyCDN
What it is: A CDN (Content Delivery Network) serves your content from servers closer to the visitor.
Why it helps: Reduces server response time, improves global delivery speed.
How to implement:
- Sign up for Cloudflare (free plan works great for most users)
- Connect it via your hosting provider or through a plugin like LiteSpeed Cache
- Advanced option: Use BunnyCDN for ultra-low latency and image optimization
9. Avoid Heavy Page Builders or Optimize Elementor
What it is: Builders like Elementor can be resource-intensive.
Why it helps: Reduces DOM size, bloated CSS, and JavaScript.
How to implement:
- Use Elementor’s container layout instead of sections/columns
- Disable unused widgets and features
- Use Elementor Experiments for performance
- Optimize with WP Rocket + Asset CleanUp
10. Use Database Cleanup Tools
What it is: WordPress stores revisions, trashed posts, transients—slowing down your DB.
Why it helps: A clean database means faster queries and backend speed.
How to implement:
- Use WP-Optimize, Advanced Database Cleaner, or WP Rocket’s DB tab
- Schedule weekly cleanups for revisions, spam comments, and expired transients
By combining these tactics, you’ll drastically improve your Core Web Vitals and overall performance. If you’re still wondering how to increase page speed in WordPress, start by implementing just 3–4 of these techniques—and track your results using tools like Google PageSpeed Insights or GTmetrix.
In our experience at Sanish Software Solutions, applying these exact strategies helped us jump from an average load time of 5+ seconds to under 2 seconds. And the boost in SEO rankings and conversions? Worth every second of effort.
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Tools to Test & Monitor WordPress Page Speed
Knowing how to increase page speed in WordPress starts with testing. These tools help you measure, track, and improve your site’s performance with real data:
1. Google PageSpeed Insights
- The most trusted tool by Google itself.
- Gives separate scores for mobile and desktop.
- Highlights Core Web Vitals like LCP, FID, and CLS.
- Offers actionable suggestions for improvement (e.g., reduce unused JS, optimize images).
2. GTmetrix
- Provides a detailed performance report with grades (A–F).
- Shows waterfall chart to diagnose script loading issues.
- Helps spot issues like unminified CSS or slow TTFB.
3. WebPageTest
- Great for advanced testing across browsers and global locations.
- Visualizes performance with load filmstrip.
- Excellent for measuring first-byte time and content rendering.
Pro tip: Use all three tools to cross-check your site’s performance from different perspectives and ensure you’re covering both front-end and server-side optimizations.
Common Mistakes to Avoid
While learning how to increase page speed in WordPress, many users unknowingly slow their sites down. Avoid these traps:
- Overloading with Plugins: Too many plugins—or poorly coded ones—can bloat your site and conflict with each other. Always choose lightweight, reputable tools.
- Ignoring Mobile Optimization: Mobile-first indexing means your mobile score matters more than desktop. Test mobile performance often.
- Not Using Caching or a CDN: These are foundational speed tools. Without them, your site works harder to load content—hurting both user experience and rankings.
Ready to Speed Up Your Site?
Want a lightning-fast WordPress site?
👉 Our team at Sanish Software Solutions can replicate the same speed improvements for your business website that earned us a 92/100 on mobile and 97/100 on desktop.
From hosting recommendations to complete site audits and performance tuning, we handle everything needed to boost your Core Web Vitals and SEO rankings.
Let’s make your site faster—together.
📍 Check out how we did it for our WordPress Development Company in Chennai service page.
Frequently Asked Questions
1. How can I increase page speed in WordPress without plugins?
You can start by switching to a lightweight theme, reducing image sizes manually (via TinyPNG), enabling browser caching through .htaccess, and removing unused code or scripts.
2. Which WordPress themes load fastest?
Themes like Astra, GeneratePress, and Neve are optimized for speed and use minimal resources.
3. Is page speed a Google ranking factor?
Yes. As of 2025, page speed and Core Web Vitals are confirmed ranking signals—especially on mobile.
4. How does hosting affect page speed?
Hosting controls how fast your server responds. Choosing optimized WordPress hosting with LiteSpeed or NGINX can significantly reduce load times.
5. Can Elementor slow down my site?
It can if overused. To avoid this, use Elementor’s Container layout, reduce global widgets, and disable unused features.
6. What’s a good score on Google PageSpeed Insights?
Aim for 90+ on mobile and 95+ on desktop. But remember, real-world performance matters more than just the score.
